You caught me, redhanded — I’m in legal marketing for all the dough and the babes… FINE, I’ll give you more information…
Exhibit No. 1 | I am not a lawyer, which is exactly why you should listen to me. I love all things law, and I have a real sweet spot for lawyers. But I have met more lawyers than I can count that absolutely suck at marketing and business development (sorry, not sorry). So, in an attempt at a future where a lawyer of a small shop is on the same playing field as the big players with endless marketing personnel, I made this resource. I honestly hope it helps you out.
Exhibit No. 2 | I genuinely know what I’m talking about. I have a bachelors of communication, and at the time of writing this I am half-way though my masters, also in communication. In case you are wondering, I have experience working with an international accounting firm, national law firm and two provincial regulators. I take what most of the world calls “boring” subjects and turn them into compelling stories.
Exhibit No. 3 | You don’t need a large marketing powerhouse behind you to make an impact to your bottom line via marketing and business development. Not on a personal level at least, though I do recommend that you don’t run an international team without one. If you apply your own knowledge, experience and passions with some of the tips and tricks I give you, you should be able to improve your communication with a little bit of elbow grease.
Exhibit No. 4 | I am very sorry to tell you that there is no ‘one-size-fits-all’ in marketing. What works for another firm, might not work for you. And just because someone else is doing something doesn’t mean that you have to put time and money behind it, there is some trial and error with marketing, so don’t be afraid to dump things that aren’t working for you. But don’t expect them to work for you right away either.
Exhibit No. 5 | The marketing we are talking about is still relevant to you if you’re a member of a large firm. It can help you build internal relationships, land clients and make a difference to your personal practice. So don’t discount marketing if you have no obvious marketing decisions to make — you make more of them than you think.
Exhibit No. 6 | If you work with a big firm and the people driving your marketing decisions are lawyers, not professional marketers, change that. ASAP. This probably won’t apply to the majority of the readers, but I’m throwing it out there just in case. We create and grow marketing professionals for a reason, let them do your communication and leave the lawyering to the lawyers. #You’llThankMeLater
Exhibit No. 7 | Why are you still here? Get marketing already!